OUR SIGNATURE PROGRAMS
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Design Thinking Workshop 設計思考工作坊
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Lean Canvas Workshop 精實創業工作坊
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Fundraising/Term Sheet Deep Dive 募資/投資條件書工作坊
Design Thinking Workshop
設計思考工作坊
About this workshop:
Design thinking is a human-centered approach to innovation and problem solving. In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking.
This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as business people, non-profit leaders, entrepreneurs, and global citizens. The results of design thinking aren’t just physical products; they can be solutions, systems, services or even experiences!
關於此工作坊：
設計思考是一個以人為本之創新與解決問題的方法論。在這日益複雜的時代，創新與團隊協作的能力對於商業發展相當重要，更是在設計思考中不可或缺的兩個主要原則。
在實體工作坊中，將設計思考成為生活中一部分的設計思考專家將引導你完成設計思考流程。我們將帶著你一起探索並了解所謂以人為本的設計，是如何幫助商業人士、非營利組織領袖、企業家、世界公民在面對複雜挑戰還能發展出創新的解決方式。設計思考的產出並非只有實體產品，還包含了解決方式、一整套系統、服務或是經驗！
Who Should Enroll:
。Thinkers and doers—open-minded, action-oriented leaders who want to implement and drive innovation at their organizations
。Entrepreneurs trying to create and solidify a disruptive business idea
。Leaders and team members responsible for tackling strategic challenges in their organizations
誰該來上這堂課？
。思想家跟實踐家：具備開放性思考與行動力且想要應用並實際於自己的組織中執行革新作法的領導者
。嘗試建立並強化破壞式商業點子的創業家
。在組織中負責應對策略難題的領導者和團隊成員
Takeaways:
。Understand how to apply human-centered design principles to tackle complex challenges
。Gain deeper insights into your customers’ behaviors, decision points and actions
。Generate ideas and prototypes to solve customer problems
。Discover how to tell a compelling story to engage audiences
。Identify new ways to serve and support people by uncovering latent needs, behaviors, and desires
課程要點：
。了解如何應用以人為本的設計原則解決複雜的難題
。深入了解顧客行為、決策點以及相對應的行動
。產出點子與產品原型來解決顧客問題
。明白如何透過吸引人的故事與目標客群有更多的互動
。透過發現潛在需求、行為和渴望，找出新的方式來服務與協助顧客
Lean Canvas Workshop
精實創業工作坊
About this workshop:
Ordinary 20-page business plans take too long to write and are not flexible enough for new businesses to find and tweak the best business model. But lean canvas is designed just for that — as opposed to the traditional business plan — help outline structured, tangible, and strategic conversations around new businesses on a single sheet of paper.
The Lean Canvas is a strategic management and lean startup template for developing new or documenting existing business models. In this Lean Canvas Workshop, you’ll learn how to frame and answer key questions about a business model and its execution. Our workshop facilitators will walk through the steps of creating a business model canvas and provide the materials you need to start building one now for any of the business ideas you have!
關於此工作坊：
通常一份 20 頁的商業計畫書需要相當長的時間與心力去完成它，但對於要發現新的商業機會，並將其轉換成最佳的商業模式時，又沒有彈性空間去發現並轉化它。但是 Lean Canvas 創業精實畫布就是設計來幫忙解決這個問題的！與傳統的商業計劃書不同，透過一張表格就能協助你用具架構、可實行且有策略的溝通方式發展新事業。
精實創業畫布是一個用來發展新的或記錄現有商業模式，而開發出的策略管理與精實創業的模板。在這堂精實創業的工作坊中，你將能學到如何透過架構以及回答關於商業模式和執行面的關鍵問題。我們的講師們將帶你走過建立商業模式畫布的每一個步驟，同時也會提供你發想商業點子時所需的資源及協助！
Who Should Enroll:
。Entrepreneurs working towards scoping your Minimal Viable Product (MVP) to validate your opportunity in the real marketplace
。Entrepreneurs trying to Identify and prioritize High Risk Assumptions that your business (idea) is based on and defining Experiments to reduce them
。Entrepreneurs thinking it may be time for your business to PIVOT and try something new to remain relevant to your customers
誰該來上這堂課：
。致力於透過實現最小可行性產品驗證真實市場機會的創業家
。希望驗證自己商業點子並找出其風險以及風險排序假設而能因此避免的創業家
。認為現在是適合轉換商業模式的絕佳時機，並願意嘗試新方法來維護現有客戶關係的創業家
Takeaways:
。Understand the nine elements of a canvas and how they can be used to describe a business.
。Understand how an innovator uses the canvas to test the viability of their idea.
。Develop the skills and knowledge you need to Review and Communicate any business idea to yourself and stakeholders
。Understand how to use personas and problem scenarios to articulate customers’ key drivers
。Understand how to use the lean canvas to turn your idea or business into a lean startup.
課程要點：
。了解精實創業畫布的九個要點，以及能夠透過這九點描述一門事業
。了解並知道一個創新者如何運用這些畫布來測試他們創業點子的可行性
。幫助發展出能夠跟你自己及股東們檢視與溝通的技能與知識
。了解如何運用人物角色與問題方案的方式來講述主要驅動顧客購買的主因為何
。了解如何運用精實創業畫布將創業點子或事業變成精實創業
Fundraising/Term Sheet Deep Dive
募資/投資條件書工作坊
About this workshop:
Fundraising is not limited to the mere sourcing of investors and funds, but involves negotiating legal terms in case of a potential investment.
The aim of this workshop is to provide you with a better understanding of investment term sheets and to demystify some legal terms and expressions used by investors in a financial transaction.
Throughout the workshop you will be introduced to the main issues of a term sheet and they will be guided through the different clauses and provisions that can be found in such a document. We will also walk through all major elements of a convincing pitch for fundraising as well as investor’s mindset. Office hours will connect you with real investors, for 10-20 minutes of 1-on-1 advice.
關於此工作坊：
募資並不僅限於找尋少部分投資人或基金的資金，也包含商議一筆潛在投資的法律條款。投資條件書研究營的目標是幫助你更了解投資條件書，並揭開投資人在一筆投資交易中，所使用的一些法律條款與用詞之神秘面紗。
在投資條件書研究營中，我們將介紹投資條件書中的要點有哪些，並將引導你從文件裡不同條款與規範中找到這些要點。同時也會帶你實際演練，從投資人角度看一個具有說服力的募資簡報該包含哪些重要元素。此外，我們也提供你 10 到 20分鐘與投資人的一對一諮詢時間。
Who Should Enroll:
。Entrepreneurs trying to understand the concepts and principles of how to execute a term sheet. You will also increase your chance of receiving funding.
。Startup Support Professionals working on increasing the value of their services to clients and constituencies when they can more effectively advise clients and constituencies on to execute the angel investment process.
誰該來上這堂課：
。嘗試了解如何執行投資條件書裡的概念與原則的創業家。參加研究營的你同時也將增加獲得資金的機會
。一直努力增加服務價值且專門提供新創團隊協助的專家們也適合參加，參加研究營後能夠在商議天使投資的過程中，給客戶與支持者提供更有效的建議
Takeaways:
。Gain deeper insights into the most important terms (e.g. pre-money and post-money valuation, option pool, liquidation preferences, tag-along and drag-along etc.) along with practical examples.
。Learn about what investors look for, and have a clear view of investors’ goals and expectations.
。Understand when and how to negotiate terms in a term sheet by analyzing real cases.
。Learn the main elements of a well crafted fundraising process.
。Give entrepreneurs the opportunity to practice your pitch and receive feedback from real investors and expert mentors
課程要點：
。將透過實際案例（例如交易前估值、交易後估值、期權池、投資清算偏好、強賣權與隨售權）獲得關於投資條件書的深度洞見
。了解投資人想要的是什麼，並能清楚掌握投資人的目標與期待
。透過真實案例分析，了解在拿到一份投資條件書時該何時與如何商議投資條件
。學到一個完善的募資過程會包含哪些主要元素
。創業家們將有機會實際演練投資簡報，並從真正的投資人與專家業師們獲得直接的回饋
CONTACT US
For any inquiries, please contact us:
若您有任何指教或想洽詢合作機會，請直接與我們聯繫！
Arthur Chen | yenyuologophy@gmail.com